The Hook is what captures our attention and imagination. The Groove is that sound that just makes you feel right. 

The Cult

  • What is the greatest band no one thinks about?

    What band is conspicuously absent from conversations about the all-time greats? It’s probably controversial, right? We can all accept Taylor Swift, Bruce Springsteen, U2, Prince, The Rolling Stones, and many more into the debate, but you have a band in mind right now that is an all-time great in your mind that would make other… Read more

  • We are all curators of music

    When did you make your first mixtape? Did you have the luxury of a Hi-Fi system with a turntable and dual cassettes? Did you perfect your record button timing, developing a hair-trigger efficiency that allowed you to skip the last ramblings of the DJ but still catch the first note of the tune you’d been… Read more